SHUT UP AND DRIVE

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Atelier Tag Tube Top from our second collab with PROUDRACE.

Gentlemen, start your engines, and may the best collab win!

JK, it’s not a race, but we just wanted to open with that vehicle-related mega reference.

When we collaborated with Proudrace on our first collection together, the experience was nothing short of wowza. We’re definitely doing this again, we thought to ourselves.

Fast forward to 2018, and here we are, Collab Season II, with Proudrace launching as our first episode—yep, there’s gonna be more 😉 .

When we started building the collection, three things were for sure:

  1. We wanted the collection to feel strong AND sexy.
  2. Proudrace wanted to have iterations of their menswear collection.
  3. We wanted to use the following as our inspiration for the collaboration as a whole: Aaliyah, Missy Elliott and Rihanna.

The rest, as they say was collab-heaven herstory.

After fittings and studio visits; changes on cuts, fits, lengths and materials; the collection was ready for shoot—and with baited breath, ready for launch.

This collection just felt SO RIGHT.

The concept of the editorial came from this idea of an inner city working grrrl’s commute and day—in Manila. The heat, the transit, the heat, the waiting, the heat, the frustration and, yes, again, the heat—all in that four-season outfit we all do love.

The concept for the makeup was: “Imagine you’re on the back of a motorcycle and had to do your lipstick and eyeliner with your left hand cos your good hand is hanging on for dear life,” – said Geo.

Ok, here y’all go.

 

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SHUT UP AND DRIVE

5:54 – Bye, Ma.

8:47 – WERQ

12:17 – LUNCH

5:36 – YOUR RIDE IS ON IT’S WAY

11:11 – HOME

 

 

 

SHOP THE COLLECTION by clicking HERE.

Photography: Cholo dela Vega

Assisted by: Jello Espino

Direction and Styling: Geo Custodio

Hair + Make Up: Chu Salud

Model: Tatiana Yartseva

Team: Alex Lizares + Cheru Fajardo

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