THE BRAND-SLAM BOOK: PROUDRACE

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Designer Rik Rasos of PROUDRACE.

While getting ready to launch our latest collab with Proudrace, we sat down with half of the dynamic design duo at their guerrilla pop-up at Cubao Expo.

With ice-cold spiced rum in our totes, we headed to Cubao to meet with Rik Rasos, unfortunately Pat Bondoc couldn’t be there that day, but told us to go ahead and enjoy—and enjoy we did!

We did a quick walk-through of the other Cubao establishments—popping into some vinyl record stores and trying some of the food (we got a buttload of takoyaki and mushroom chicharon!)—before heading to meet up with Rik.

We were warmly greeted by Rik in his urban Paddington Bear getup (see image) and was offered a quick tour of the pop up. He shares the space with fellow MIZANDMOXIE.COM brand Randolf Clothing.

After a not-so-quick shopping spree and exchange of chismak, we were finally ready (and slightly tipsy) to start the interview.

Well, it really was more an informal chat about Proudrace, it’s beginning, it’s trials, it’s story.

 

Always, DRINKING! This is just any ole bottle of rum, but we added ginger, cinnamon sticks and brown sugar!

So without further ado, we bring you PROUDRACE—SLAM BOOK STYLE!!!

We really had such a fun afternoon with Rik! It’s refreshing to see a brand who’s been around for a decade, and been featured by the likes of Fucking Young! and High Snobiety, AND is a current Vogue Talent has remained so humble and grounded.

Here’s to more collabs to come Team Proudrace!

 

You can shop the MIZANDMOXIE.COM x PROUDRACE Collaboration by clicking HERE.

Proudrace and Randolf’s pop-up will run for the month of June at Cubao Expo, 3 General Romulo Ave, Cubao, Quezon City, 1109 Metro Manila.

 

Photography by Jello Espino.

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IG: @mizandmoxie | The core MIZANDMOXIE.COM team is made up of Geo Custodio, Alex Lizares, Cheru Fajardo and Cholo dela Vega. Along with a small army of Virtual Interns their diverse backgrounds, interests, tastes and personalities are sure to make their collaborative articles and posts crazy colorful for errbody.

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